Never Pay A ‘Dealer Fee’
Question: Is it reasonable that I would have to pay $23,615 plus a $498 dealer fee and of course, sales tax for a 2008 Prius with option #2?
Queen of the Road: That’s a very good question! First of all, you can bargain that price of $23,615 down more.
For a 2008 Toyota Prius 4dr Hatchback (1.5L 4cyl gas/electric hybrid CVT),
The Lowest Internet Price: $22,745
MSRP: $23,837.00
ePrice $22,745.00
Savings: $1,092.00
% OFF MSRP: 4.58 %
2nd Lowest Internet Price: $23,075
MSRP: $23,759.00
ePrice $23,075.33
Savings: $683.67
% OFF MSRP: 2.88 %
As for the dealer fee, the dealership simply added an extra $500 in profit to that sale. ‘Dealer Fees’ or ‘Dealer Handling Fee’ are simply a way to disguise added profit that should be negotiable as part of the sales process. You’re definitely within your rights to demand that the fee be eliminated or you’re walking away from the deal. Just walk out the door when the word “everybody pays a dealer fee” comes out of their mouths.
