Car Buying Habits Determined By Sex
Women are more cost-conscious when it comes to buying a car than men who are more likely to be motivated by emotion, according to a new survey. The study found that women are typically more driven by factors such as the running costs, sticker price, tax bracket and the ability to finance the purchase.
Men, on the other hand, are more likely to prioritise the reliability of a car and the make and model. Women keep their cars for longer, with 69% of females holding onto their cars for over three years compared to 60% of men.
