Question For AutoBrag: Chevy/GMC New Pricing - Could It Be Negotiated Any Better?

Question From Eric: Today Chevy & GMC came out with their newest pricing plans for the 1500 series trucks. MSRP - employee pricing + $5,000 cash back. So say $42k msrp -$5k employee price -$5k cash back = $33k. Would it be unreasonable to offer $32k flat?
MuscleCarGuy: Hi Eric. Welcome to our blog!
Those incentives and discount are from the manufacturer and have nothing to do with the dealer’s profit. You should use the MSRP less all discounts as your new MSRP for negotiation. Good Luck and let us know if you have any other question.



