People Love Angry Looking Cars
People readily see faces and traits in cars, and a new study suggests that they prefer cars to appear dominant, masculine and angry.
The finding rests on the propensity we have to actually see faces or human characteristics in everything from cars to clouds, a phenomenon called pareidolia. But now researchers hope to better understand what goes on in the brain when people see faces in objects versus humans faces, as well as help automakers design more appealing cars.
People overwhelmingly preferred cars that rated highest on “power” traits.” High “power” cars like the BMW 5 Series tended to be lower or wider, and have slit-like or angled headlights with a wider air intake. Take a closer look at the study.
