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How Much Should I Pay: 2010 Ford Edge

Question From Meghan: I’m shopping for a 2010 Ford Edge SEL 4dr SUV (3.5L 6cyl 6A) with cloth interior and SYNC. What’s the price I should pay? I saw that on average the price was around $30,000 and the average discount was about 15%. Does that sound right?

Queen of the Road: Hi Meghan. Welcome to AutoBragBlog! 

Keep in mind that the price you pay all depends on the MSRP of the Edge you’re looking at. If you see a one online or at a dealership, send me the MSRP and I’ll calculate a Selling Price. You’re right about the average % off.

According to AutoBrag’s statistics for the 2010 Edge,
The National Average discount off MSRP: 15.44%
The National Maximum discount off MSRP: 20.84%

If you see a particular car you want, you can easily calculate the percentage off MSRP to see if you’re getting a good deal by comparing it to AutoBrag’s discount statistics.

How To Calculate The % Off MSRP: MSRP – Selling Price = X / MSRP = Y

Selling Price = The price the dealership is willing to sell the new car for. Excluding tax, registration and dealer fees

X = the dollar amount saved off MSRP

Y = the % off MSRP (Move the decimal point over two digits to the right and that’s the percentage you’re saving.)

I highly recommend you start a virtual negotiation with your surrounding dealers through Braggle on www.AutoBrag.com. You basically place anonymous offers to all dealerships within a 25 to 200 mile radius within your zip code. Dealerships get to compete for your business without gaining your contact information. This method is the easiest procedure and it’s free of charge. There is no obligation to buy if a dealer accepts your bid.

Finance Specials: 0.00% up to 36 Months. $2000 Customer Retail Cash may not be combined with 0% APR – 1.9 % APR and vehicle must be financed through the manufacturer’s captive finance company.  Offer Expires: 1/4/2010

0.00% up to 48 Months. $2000 Customer Retail Cash may not be combined with 0% APR – 1.9 % APR and vehicle must be financed through the manufacturer’s captive finance company.  Offer Expires: 1/4/2010

0.00% up to 60 Months. $2000 Customer Retail Cash may not be combined with 0% APR – 1.9 % APR and vehicle must be financed through the manufacturer’s captive finance company.  Offer Expires: 1/4/2010

0.00%-5.90% up to 60 Months. may vary by region  Offer Expires: 1/4/2010

1.90% up to 72 Months. $2000 Customer Retail Cash may not be combined with 0% APR – 1.9 % APR and vehicle must be financed through the manufacturer’s captive finance company.  Offer Expires: 1/4/2010

1.90%-7.90% up to 72 Months. may vary by region  Offer Expires: 1/4/2010

Consumer Cash Incentives: A Cash Back Rebate of $500 is being offered to the new car Consumer upon purchase.  $500 Police Association bonus cash is available to members of the IUPA and NAPO towards the purchase or lease of eligible new 2010 Ford Vehicle. Retirees are eligible for this program. Proof of membership is required. See your local dealer for complete details.. Offer Expires: 1/4/2010

A Cash Back Rebate of $500 is being offered to the new car Consumer upon purchase.  Military Appreciation Bonus Cash is available to active military personnel (Army, Navy, Air Force, Marines, Coast Guard), National Guard, Delayed Entry Deployment Recruits and Reservists who are residents of the United States. Retirees are not eligible. See dealer for details. Offer Expires: 1/4/2010

A Cash Back Rebate of $500 is being offered to the new car Consumer upon purchase.  College Bonus Cash is available to all full-time and part-time college students, recent college graduates, trade school graduates, or current graduate school students. Please see your dealer for details and additional requirements. Offer Expires: 1/4/2010

A Cash Back Rebate of $1,000 is being offered to the new car Consumer upon purchase.  $1,000 Promotional bonus cash is available towards the purchase of a new 2010 Edge. May be combined with other cash programs, APR or lease specials. See your local dealer for complete details. Offer Expires: 1/4/2010

A Cash Back Rebate of $2,000 is being offered to the new car Consumer upon purchase.  $2000 Customer Retail Cash may not be combined with 0% APR – 1.9 % APR and vehicle must be financed through the manufacturer’s captive finance company.  Offer Expires: 1/4/2010

A Cash Back Rebate of $3,000 is being offered to the new car Consumer upon purchase.  may vary by region  Offer Expires: 1/4/2010

Here’s a great car buying article written by a former car salesman you should read before buying. There’s always an advantage when preparing yourself for a car buying process.

Remember, cars are a commodity so these prices apply everywhere in the U.S. Goodluck and keep us posted!



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