Real Car Prices from
a Real Car Dealer

Question From Rick: What is the best price I can expect from a dealer for a 2010 Ford Taurus Limited? These cars are generally fully-loaded, so that would be the choice.

Queen of the Road: Hi Rick. Keep in mind that the price you pay all depends on the MSRP of the Taurus you’re looking at. There’s different types of deals to choose from as well: Lowest Priced, Biggest Discounted Price, etc. It depends on what you’re looking for.

If you see a one online or at a dealership, send me the MSRP and I’ll calculate a Selling Price. I highly recommend you start a virtual negotiation with your surrounding dealers through Braggle on www.AutoBrag.com. You basically place anonymous offers to all dealerships within a 25 to 200 mile radius within your zip code. Dealerships get to compete for your business without gaining your contact information. This method is the easiest procedure and it’s free of charge. There is no obligation to buy if a dealer accepts your bid.

According to AutoBrag’s statistics for the 2010 Taurus,
The National Average discount off MSRP: 6.05%
The National Maximum discount off MSRP: 10.19%

If you see a particular car you want, you can easily calculate the percentage off MSRP to see if you’re getting a good deal by comparing it to AutoBrag’s discount statistics.

How To Calculate The % Off MSRP: MSRP – Selling Price = X / MSRP = Y

Selling Price = The price the dealership is willing to sell the new car for. Excluding tax, registration and dealer fees

X = the dollar amount saved off MSRP

Y = the % off MSRP (Move the decimal point over two digits to the right and that’s the percentage you’re saving.)

Finance Specials: 0.00% up to 36 Months. Excl. SE, Vehicle must be financed through the manufacturer’s captive finance company.  Offer Expires: 1/4/2010

0.00%-5.90% up to 60 Months.may vary by region Offer Expires: 1/4/2010

1.90%-7.90% up to 72 Months.may vary by region Offer Expires: 1/4/2010

3.90% up to 48 Months. Excl. SE, Vehicle must be financed through the manufacturer’s captive finance company.  Offer Expires: 1/4/2010

4.90% up to 60 Months. Excl. SE, Vehicle must be financed through the manufacturer’s captive finance company.  Offer Expires: 1/4/2010

6.90% up to 72 Months. Excl. SE, Vehicle must be financed through the manufacturer’s captive finance company.  Offer Expires: 1/4/2010

Consumer Cash Incentives: A Cash Back Rebate of $500 is being offered to the new car Consumer upon purchase.  Excl. SE, College Bonus Cash is available to all full-time and part-time college students, recent college graduates, trade school graduates, or current graduate school students. Please see your dealer for details and additional requirements. Offer Expires: 1/4/2010

A Cash Back Rebate of $500 is being offered to the new car Consumer upon purchase.  Excl. SE, $500 Early Order Retail Bonus Cash incentive available for all 2010-Model Ford Taurus retail (non-lease) orders placed in the order bank by August 15, 2009 and verified through the Retail Order Verification Process. See dealer for details. Offer Expires: 1/4/2010

A Cash Back Rebate of $500 is being offered to the new car Consumer upon purchase. Excl. SE, Military Appreciation Bonus Cash is available to active military personnel (Army, Navy, Air Force, Marines, Coast Guard), National Guard, Delayed Entry Deployment Recruits and Reservists who are residents of the United States. Retirees are not eligible. See dealer for details. Offer Expires: 1/4/2010

Here’s a great car buying article written by a former car salesman you should read before buying. There’s always an advantage when preparing yourself for a car buying process.

Remember, cars are a commodity so these prices apply everywhere in the U.S. Goodluck and keep us posted!

This entry was posted on Wednesday, December 2nd, 2009 at 8:00 pm and is filed under 2010, Ford, How Much Should I Pay?. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.