How Much Should I Pay: 2010 Toyota Corolla Prices

Question From Jared: Hi, I am looking into buying a Corolla LE with cash. I am curious as to know what the best price that I will be able to get for it. I am located in Long Island, NY and was offered a $17000 price, that seemed nonnegotiable. However I wanted to make sure that this would be the best price. Thanks!
Queen of the Road: Hi Jared. There is a misconception that “paying cash” gets the buyer a better deal but this is not the case. Regardless of whether someone pays off the car immediately or finances the vehicle the dealership gets their money all the same. That is why the price AutoBrag provides does not and should not factor in how the car is purchased.
It is a two step process: “How much should I pay” and the if the buyer is financing the vehicle “What the terms are“.
Keep in mind that the price you pay all depends on the MSRP of the Corolla you’re looking at. There’s different types of deals to choose from as well: Lowest Priced, Biggest Discounted Price, etc. It depends on what you’re looking for.
If you see a one online or at a dealership, send me the MSRP and I’ll calculate a Selling Price. To see the complete list of deals, average and maximum discount off MSRP and Cash & Finance Specials, go to www.AutoBrag.com.
According to AutoBrag’s statistics for the 2010 Corolla,
The National Average discount off MSRP: 14.94%
The National Maximum discount off MSRP: 26.95%
If you see a particular car you want, you can easily calculate the percentage off MSRP to see if you’re getting a good deal by comparing it to AutoBrag’s discount statistics.
How To Calculate The % Off MSRP: MSRP – Selling Price = X / MSRP = Y
Selling Price = The price the dealership is willing to sell the new car for. Excluding tax, registration and dealer fees
X = the dollar amount saved off MSRP
Y = the % off MSRP (Move the decimal point over two digits to the right and that’s the percentage you’re saving.)
Before you begin calling or visiting every dealership, I highly recommend you start a virtual negotiation with your surrounding dealers through Braggle on www.AutoBrag.com. You basically place anonymous offers to all dealerships within a 25 to 200 mile radius within your zip code. Dealerships get to compete for your business without gaining your contact information. This method is the easiest procedure and it’s free of charge. There is no obligation to buy if a dealer accepts your bid.
Consumer Cash Incentives: A Cash Back Rebate of $400 is being offered to the new car Consumer upon purchase. $400 Military Bonus Cash is available to customers with current active duty status in the U.S. Military (Navy, Army, Air Force, Marines, National Guard, Coast Guard, or active Reserve). Please see your dealer for details. Offer Expires: 3/31/2010
A Cash Back Rebate of $1,000 is being offered to the new car Consumer upon purchase. $1000 College Grad Bonus Cash is available to customers who graduate from an accredited 4-year college or university, 2-year college, registered nursing degree program, or graduate degree program or will graduate within the next six months. Please see your dealer for details. Offer Expires: 3/31/2010
Here’s a great car buying article written by a former car salesman you should read before buying. There’s always an advantage when preparing yourself for a car buying process.
Remember, cars are a commodity so these prices apply everywhere in the U.S. Goodluck and keep us posted!


November 15th, 2009 at 10:56 pm
For me, the Toyota Corolla has the best features, styling and bang for the back sedan.