How Much Should I Pay: 2007 Ford Focus (Updated)
November 11th, 2008

Question From Eugene: What is the wholesale value for the 2007 Ford Focus SE 4 Dr Sedan? It has 37500 and 1 scratch on passenger door and scratches on the right rear frame of rear widow. Paint otherwise is excellent red!
Queen of the Road: Hi Eugene. Welcome to AutoBragBlog!
For a 2007 Ford Focus SE with 37,500 miles, wholesale prices range from $8,000 (being in above average condition) to $7,000 (being in average condition) and $6,100 (being in below average condition).
A dealership will usually aim to sell it for +12%-14% more than wholesale, so their estimated retail prices could range from $7,100 to $9,200. A private seller will usually aim to sell it for 5%-10%.
Are you buying from a dealership or a private seller? What was the offer? Be sure to check carfax and do plenty of research on the history of each vehicle. Ask for their maintenance records. You can even bring a mechanic for a brief inspection.
Here’s a good car buying article I recommmend everyone read before completing the car buying process. Best of luck and keep us posted on how the purchase goes! Don’t forget to tell your friends and family about our free personal service.
Follow Up Comment: Thank you so much for your expert comments. The dealership is offering the Focus at $10,999. I am working through a third party, credit loan & automobile specialist who says that by working through him I will be avoiding the “salesman hassle” and get “wholesale” value for the Focus from the dealer. Evidently, from your advice, it seems I am getting wholesale value PLUS 37.5% above wholesale of $8K. Also, the “specialist” said that the “current economy” drives the “wholesale value” up because everyone now wants a gas-saver vice SUVs. Carfax gives a good report on vehicle and prior owner was a “rental company”!
What should I make of the offer by this “specialist” who supposedly is suppose to be on “my side” of the negotiation process?
Thanks in advance!
Sincerely, Eugene
Queen of the Road: The “specialist” will always by on the side of making money. That’s for sure. Did you officially hire him? Were any contracts signed for him to do your car purchase?
Yes, it is true than ever since the price of oil hit the $140-$150 level, consumers have been scared into buying smaller and more fuel efficent cars. SUV prices have conversely taken a nose dive. However, 37.5% over wholesale is just too much. Keep in mind AutoBrag is giving you real time up to darte wholesale prices.
Stick to your commitment on saving money and getting a great deal on the Ford Focus. Have you checked on craigslist or AutoTrader for private party sales?







